Intimissimi Lingerie

Intimissimi Lingerie is the Italian underwear brand's ad campaign. It's built around glossy shoots that lean on star power as much as fabric. Jennifer Lopez fronts this one, modeling the label's skin-baring designs. She brings the kind of confidence a global pop icon has to the camera. This isn't a scripted scene but a commercial shoot. It plays like one, all lighting and posing rather than plot. The hub carries a single clip so far. That's enough to show why Intimissimi picked her as the face of the line. Lopez spends the footage in barely-there lace. It gives fans a look that blurs advertising and outright eye candy.