Novig - Just Sports Ad Campaign (2026)

Novig's debut national ad campaign, "Just Sports," launched September 9, 2026, promoting a sports prediction app fronted by Sydney Sweeney. The premise plays on rivals mixing sports with politics, while Novig sticks strictly to games and scores. Sweeney appears nude throughout the spot, her body covered only by a shifting rotation of gear including basketballs, footballs, a hockey mask, and catcher's pads, all while repeating the campaign's tagline. The spot ends with her stretched across a pool table. Sweeney isn't just a paid face here; she holds equity in Novig as a strategic partner and has said she shaped the creative direction herself, filming the ad during a break from Gundam in Australia. The site carries 2 scenes from the campaign, capturing her most exposed looks from the shoot, arriving alongside the start of the 2026 NFL season and following her recent Syrn lingerie launch and American Eagle spot.